Michael Smith – Estee Lauder VP of Information Technology and CIO – prizes the value of innovation, particularly as a driver of company sustainability, profitability, competitiveness, and growth.
A longtime leader and innovator in the field of information technology, Smith is constantly seeking out ways to improve his organization’s IT capability – and to supply his company with the technological resources and strategy it needs to meet the demands of an ever-changing marketplace.
So, why is technological innovation so important to the business operation. As Michael Smith of Estee Lauder knows, product and process innovation are essential to:
- Keeping up with customer demands – those which can increase or change on a moment’s notice.
- Attracting the best employees – innovative people who want to work for companies that share their drive to push the envelope and create the next big thing.
- Stand out from the pack – to become recognized as the leader in cutting-edge services and technology in your particular sector or industry.
Visit https://www.mytotalretail.com/article/estee-lauder-names-michael-smith-senior-vice-president-and-chief-information-officer for more information about him.
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