CIO Michael Smith prides himself on engendering a culture of innovation – that which ensures his team and Estee Lauder are equipped to meet the ever-changing demands of global commerce, and to stay at the forefront of the global cosmetics industry. An executive with Estee Lauder since 2017, Smith works to empower his employees with the environment and encouragement they need to reach their full potential – and to constantly seek out ways of improving and enhancing processes, products and the customer service experience.
As Michael Smith of Estee Lauder knows, an innovation culture is crucial to company success. Such an environment:
• Provides personnel the resources and freedom needed to experiment and identify outside-the-box solutions that benefit the bottom line.
• Offers the organization the opportunity to stay at the forefront of industry trends and stand out from the competition.
• Attracts talent that values innovation and has the potential to push the company forward.
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